ViuTV cooperates with Hong Kong educational toy brand Kidrise for the first time

Kidrise is honored to be invited by ViuTV to sponsor the filming of the TV series "Anti-Starting Line Alliance 2". Our STEM educational toys can be seen in the scenes of "Happy Learning Campus" and "Martin's Room" in the drama. Everyone is welcome to support us!

Kidrise recognizes this and is committed to providing a more relaxed and enjoyable learning environment for children through its innovative STEM educational toys. This educational philosophy coincides with the theme of ViuTV's new drama "Anti-Starting Line Alliance 2", which is also an important reason why Kidrise decided to sponsor the drama.

"Anti-Starting Line Alliance 2" is a TV series that reflects contemporary family and education issues. It explores the freedom and pressure of family education, and how to stick to one's own educational philosophy in a social atmosphere of constant comparison. Kidrise believes that by showcasing its educational toys in the show, it can not only increase brand exposure, but more importantly, promote a healthier and more balanced approach to education.

In the drama, viewers will see Kidrise’s STEM toys in scenes such as “Happy Learning Campus” and “Martin’s Room”. These toys not only enrich the visual effects of the series, but also symbolize Kidrise's commitment to education: making learning fun and encouraging children to explore and create.

Through this collaboration, Kidrise hopes to inspire parents and educators to reflect on how to be better role models for their children and how to find a balance between freedom and pressure in family education. Kidrise firmly believes that every child should have the opportunity to grow in a stress-free environment and have the right to enjoy learning.

This is not only a commercial sponsorship, but also a dissemination of educational concepts. Kidrise hopes to use the Anti-Starting Line Alliance 2 platform to spread a message to Hong Kong society: education should not be a source of pressure, but the cornerstone for children's happy growth. This is Kidrise's mission and our commitment to the future.

Everyone remember to tune in on time:
First broadcast channel: ViuTV (Channel 99)
Broadcast date: August 12, 2024 - August 30, 2024
Broadcast time: Monday to Friday 21:30 – 22:30

Kidrise Brand Concept

STEM education is a regular subject that children must learn. Nowadays, learning is mainly concentrated in school classrooms, and the meaning of toys is superficially just for fun. In fact, toys are not just toys, they are also children’s favorite learning tools. This time, Kidrise is collaborating with ViuTV in the hope of bringing this message to everyone - children can learn while "playing" with STEM toys, so that learning is not limited to school curriculum, but can also be learned while having fun, and develop in all aspects.